Women on the Web 1
Lanyard Lady
Our first article in the "Women on the Web" series
highlights the career of Joanne Willoughby, Sales Director of
Internet-based Security
Solutions UK Ltd - a small hi-tech company with a big
reputation and big client base, Joanne is known to some of her
clients as Lanyard Lady. But it is not just lanyards
that Security Solutions UK Ltd specialise in. They are the customers
first choice for all types of wristbands,
in particular security wristbands, fabric festival style wristbands
and silicone wristbands. On top of that Security Solutions extensive
range of security passes, ID accessories and its bespoke itinerary
service truly make it the only "One Stop Shop" in the
world of identification.
With over 20 years experience in the identification industry
Security Solutions UK Ltd continue to be the leading European
supplier of identification products. Nominated for Nat West start-up
business of the year 2006, Security Solutions UK Ltd continue
to be at the cutting edge of their industry exceeding customer
expectations every day.
When asked about the Company's growing success story Joanne
Willoughby Sales Director put it down to a number of factors
-
"When we first got together and looked at the business
potential it seemed inconceivable to believe we could meet the
ever changing needs of the Identification Market, 9/11 was about
to happen and the World as a whole was moving towards more of
a 1984 George Orwell big brother control society, whether it
was politically correct or not. We as a company decided that
identification, although of paramount importance more now than
ever, did not just need to be control, but could also be fun
and friendly as well, hence the product range we sell. I always
have believed that along with the best customer service possible
in our sector along with our diverse range of identification
products we are best placed to meet any customers need whether
it be a high profile client/event such as Kylie Minogue's world
tour or a Cub Scout/School trip. This is one of our unique selling
points, no project or job is too big or too small. Our Sales
Team prides itself on their ability to deliver consistantly whoever
the customer"
Although timing is always a crucial element in the Business
Community Jo continued to stress the importance of range and
value-
"At the outset it was always apparent that quality, choice
and value were key to our customers and were also values that
we had to connect with time and again. Since that time we have
always listened to our customers needs as well as being seen
as leaders in the innovation in the worlds of wristbands, badge
holders and lanyards recognising the need to be true
to our range as well as customer demand. That is why our service
and ranges of lanyards, wristbands and security wristbands, silicone
wristbands, badge holders, passes, itineraries and id accessories
is and will continue to be second to none"
Jo carries on to explain her view of value
"Value to me is not only about cost but also time. Time
can be the key driver more than cost. By this I mean if we are
able to work with a customer and not only fulfil their need but
exceed their expectation and assist on other product solutions
that is true value to them. How many times have you walked into
a shop and not realised that they could service all your needs.
We try to embody the fact we are the one stop shop for all your
identification requirements. Whether it is wristbands for a 21st
birthday party or the BAFTA's our customers receive the same
VIP service. The same applies to our range of lanyards and badge
holders as well as itineraries and id accessories. As I said
before no one job is too big or too small to receive the Security
Solutions UK Ltd TLC and customer service second to none"
With a range of products, lanyards, wristbands, security wristbands,
badge holders, passes, itineraries and id accessories who knows
where the future will take Security Solutions UK Ltd or where
Security Solutions will take you. Whatever your identification
need Security Solutions UK Ltd is the best placed retailer to
meet your needs.
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