Designer Underwear

Designer Underwear

The demand for designer underwear has evolved as a more recent fashion statement, mirroring the demand for designer led fashion clothing on the high street.  Underwear, as the name suggests, was traditionally worn and not seen, leaving the outer fashion garments to make a statement.  But now, thanks to a more liberated and fashion wise society every element of our sartorial style is laid bare to scrutiny and criticism.

This includes designer underwear, both male and female which has now been given the designer treatment.  General awareness of what 'fashion' is and how 'style' can be attained has greatly improved over the last half century thanks to the mass media and the obsession with celebrity icons.  Pushing the boundaries of design, outfits have become more daring and revealing which means underwear is now more likely to be on show.

With the famous names, designer underwear has become more desirable and holds a certain cachet.  Although high street retailers may not stock specific designer brands, the style and look of their underwear is highly designed and fashionable making it both desirable and popular.  The look of designer brands is more sophisticated and of a better quality than mass produced, basic underwear.

Consumers have become more demanding and require the look of designer styles at ever cheaper prices.  Thongs with diamante detail are currently very popular, with attention to detail being a key selling point.  However, the popularity of thongs could well be on the wane as hipster and short style briefs are making a  comeback at present.

Recently there was a very successful this season with designer hipster briefs which sold phenomenally.